New York Daily News

New York, NY     2017-2018 

Special sections manager/content strategist

Special Sections EDITOR

Editor of 115+ advertising special sections per year publishing advertorial, sponsor-provided, and custom content. Oversee the production, content and quality of themed advertising supplements, supporting category (education, healthcare, autos, real estate, etc.) and territory (Long Island, Brooklyn, Queens, Bronx, Staten Island, New Jersey, etc.) ad sales. Manage and direct layout designer as well as freelance writers and designers.

  • Plan content, communicate deadlines and requirements

  • Manage freelance writers and assign content

  • Oversee collection of assets from clients directly or via sales reps and account managers.

  • Manage workflow of designers

  • Interview clients and write copy

  • Edit copy thoroughly for substance, structure, tone, style, spelling and grammar

  • Help source photos and other images for publication

  • Oversee asset trafficking and production process

  • Liaise with editorial department, manager of advertising operations/makeup, digital design team, and web development team

  • Build and publish online version of special sections

Content Strategist

Collaborate with content specialist in overseeing digital native advertising campaigns from conception to completion.

  • Brainstorm strategy and creative concepts for custom content

  • Write, edit, proof content

  • Generate sales presentations for proposed native campaigns

  • Build native campaigns through the Nativo platform

  • Provide campaign reporting for sales team

New York, NY     2015-2017 

Digital sales planner/Account manager

Provided support to premium account sales reps, including sales collateral, pitch decks, campaign and project management, booking and optimizing digital advertising campaigns.